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~type_genre:"Article in journal"
~person:"Kumar, V."
~isPartOf:"California management review"
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Kumar, V.
Aaker, David A.
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California management review
Journal of marketing
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Journal of the Academy of Marketing Science
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Journal of marketing research : JMR
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of international marketing
5
Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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MSI reports : working paper series
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MIT sloan management review
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International journal of forecasting
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing research
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Journal of service management
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Journal of service research
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Journal of service research : JSR
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Journal of world business : JWB
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Management information systems : mis quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Understanding the role of artificial intelligence in personalized engagement
marketing
Kumar, V.
;
Rajan, Bharath
;
Venkatesan, Rajkumar
; …
- In:
California management review
61
(
2019
)
4
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012175546
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