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~type_genre:"Article in journal"
~person:"Kumar, V."
~isPartOf:"MIT sloan management review"
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Beziehungsmarketing
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Customer analysis
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Customer service
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Distance selling
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Internet marketing
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Kundenanalyse
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Kundenbindungsprogramm
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Marketingmanagement
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Online-Marketing
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Kumar, V.
Bertini, Marco
2
Ettenson, Richard
2
Hamilton, Rebecca W.
2
Hopkins, Michael S.
2
Kane, Gerald C.
2
Noble, Charles H.
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Urban, Glen L.
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MIT sloan management review
Journal of marketing
20
Journal of the Academy of Marketing Science
12
Journal of marketing research : JMR
11
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of international marketing
5
Journal of retailing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
MSI reports : working paper series
4
International journal of forecasting
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
California management review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research
1
Journal of service management
1
Journal of service research
1
Journal of service research : JSR
1
Journal of world business : JWB
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Review of marketing research
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The perils of social coupon campaigns
Kumar, V.
;
Rajan, Bharath
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 13-14
Persistent link: https://www.econbiz.de/10009567590
Saved in:
2
Increasing the ROI of social media
marketing
Kumar, V.
;
Mirchandani, Rohan
- In:
MIT sloan management review
54
(
2012/13
)
1
,
pp. 55-61
Persistent link: https://www.econbiz.de/10009661386
Saved in:
3
Can product returns make you money?
Petersen, J. Andrew
;
Kumar, V.
- In:
MIT sloan management review
51
(
2009/10
)
3
,
pp. 85-89
Persistent link: https://www.econbiz.de/10003971391
Saved in:
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