Artificial intelligence (AI) has quickly emerged as a top technological priority for companies in various sectors, radically altering business operations. However, the existing literature reveals a fragmented and inconsistent understanding of AI adoption dynamics between small and medium...

The objective of this study was to examine the significance of customer-orientation for open innovation and performance of the SMEs. Explanatory research design and multi-stage sampling were used to acquire both primary and secondary data from the study area. The study used structural equation...

Literature on marketing has been extensive, with attention given mostly to measuring performance. This article extends the body of knowledge by focusing on the evolution of marketing measurement and the emerging trends. The novelty lies in the involvement of developing-country SMEs, with the...

Purpose This study aims to identify and examine the relevance of implementing remote work by small and medium-sized enterprise (SME) business operators during the post-COVID-19 era in developing nations. Design/methodology/approach The study utilised a qualitative methodology, conducting...

In the context of sustaining innovation, small and medium enterprises (SMEs) strive to enhance their market position through product improvements. However, globalization and rapid technological advancements pose significant challenges, urging SMEs to integrate innovative capabilities into their...

South Africa is at present experiencing electricity shortages resulting in loadshedding. Loadshedding is the action from an electricity supplier (Eskom) of rolling power cuts that intend to lessen the load on the power supply system when Eskom is not able to supply a high electricity demand....

Brands can be one of a company's most valuable intangible assets and a lever to generate value. As a source of added value, a brand should be strategically built and managed. To fully take advantage of the benefits that the brand provides, it is necessary to propose a brand management strategy....

Background: A substantial portion of the world's population owns and utilizes computers and mobile devices, contributing to the rapid expansion of digital advertising. Marketers swiftly recognized the communicative benefits of social media platforms like Facebook, YouTube, Twitter, Instagram,...