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Search: subject:"METAPHOR"
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metaphor
27
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metaphor analysis
7
critical discourse analysis
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Pühringer, Stephan
8
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3
Basini, Serge
3
Cooney, Thomas M.
3
Hoover, Kevin D.
3
Meynhardt, Timo
3
Oliveira, Edicleia
3
Bejinaru, Ruxandra
2
Gasper, Gasper, D.R.
2
Graupe, Silja
2
Gustafsson, Robin
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Herrmann-Pillath, Carsten
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Illi, Mikko
2
Jasiecki, Krzysztof
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Kennedy, Gavin
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2
Molnar, Adam
2
Parry, Ken W.
2
Steffestun, Theresa
2
Wennström, Johan
2
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1
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1
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1
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1
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1
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Campillo Carrete, B.
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Campillo Carrete, Campillo Carrete, B.
1
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1
Chakraborty, Achin
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1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
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1
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1
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Econ Journal Watch
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1
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1
Economic Governance und Ordonomik : erste wissenschaftliche Tagung ; Beiträge zur Tagung 2013 an der Leucorea Wittenberg [8. bis 10. Februar]
1
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International Journal of Academic Research in Business and Social Sciences
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International Journal of Entrepreneurial Behavior & Research
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International journal of consumer studies
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International journal of entrepreneurial behavior & research
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International journal of gender and entrepreneurship
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Internet Policy Review
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Internet policy review : journal on internet regulation
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Journal for East European Management Studies
1
Journal of East European management studies : JEEMS
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ECONIS (ZBW)
38
RePEc
30
EconStor
15
BASE
2
Other ZBW resources
2
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87
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1
Selling sustainability : making green advertising more concrete with circular economy message framing
Gutentag, Jolie
;
Russell, Cristel Antonia
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10015194214
Saved in:
2
Location matters when advertising sustainable products : influences of conceptual
metaphor
and anthropomorphism
Shirai, Miyuri
- In:
International journal of consumer studies
49
(
2025
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10015333860
Saved in:
3
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl‐Maack, Verena
; …
- In:
Psychology & Marketing
41
(
2024
)
4
,
pp. 819-837
. Grounded in the literature on AR, brand love,
metaphor
theory, and closeness as interpreted by the neural theory of language …
Persistent link: https://www.econbiz.de/10014524999
Saved in:
4
A quantum view of entrepreneurial opportunity : moving beyond the discovery and creation views
Chen, Jiyao
;
Zhang, Stephen X.
;
Lundmark, Erik
- In:
Small business economics : an international journal
63
(
2024
)
4
,
pp. 1539-1553
Persistent link: https://www.econbiz.de/10015179474
Saved in:
5
Framing a feminist phenomenological inquiry into the lived experiences of women entrepreneurs
Oliveira, Edicleia
;
Basini, Serge
;
Cooney, Thomas M.
- In:
International journal of entrepreneurial behavior & research
30
(
2024
)
11
,
pp. 91-119
Persistent link: https://www.econbiz.de/10015272189
Saved in:
6
Roll up, roll up, read on! : how to sell like Stephen King
Brown, Stephen
- In:
Business horizons
67
(
2024
)
1
,
pp. 31-39
Persistent link: https://www.econbiz.de/10014456141
Saved in:
7
Visual metaphors for collaboration planning in strategy meetings
Illi, Mikko
;
Gustafsson, Robin
;
Masoodian, Masood
- In:
Journal of strategy and management
17
(
2024
)
4
,
pp. 781-801
Persistent link: https://www.econbiz.de/10015326797
Saved in:
8
Psychologically gaining through losing : a
metaphor
analysis
Plessis, Lindie du
;
Bui, Hong T. M.
- In:
Journal of managerial psychology
39
(
2024
)
2
,
pp. 185-201
Persistent link: https://www.econbiz.de/10014516077
Saved in:
9
Navigating gendered spaces : a feminist phenomenological exploration of women entrepreneurs lived experiences within government support agencies
Oliveira, Edicleia
;
Basini, Serge
;
Cooney, Thomas M.
- In:
International journal of gender and entrepreneurship
16
(
2024
)
4
,
pp. 564-601
Persistent link: https://www.econbiz.de/10015074501
Saved in:
10
Visual metaphors and white space : how the visual rhetorical language in advertising influences consumer responses to paradox brands
Huang, Xiaozhi
;
Wei, Meiting
;
Cao, Xin
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015117774
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