Himel, Md. Tanvir Alam; Ashraf, Shahrin; Bappy, Tauhid Ahmed - In: South Asian journal of marketing 2 (2021) 1, pp. 72-96
on users’ attitudes and behavioral intention to adopt MFS is limited. Thus, this study aims to investigate customers …’ attitudes and intentions to adopt MFS from a Bangladeshi perspective. Design/methodology/approach - A mixed research design was … group discussion with ten MFS users from divergent backgrounds was conducted to validate the quantitative findings. Findings …