Samanta, Swadesh Kumar; Woods, John; Ghanbari, Mohammed - In: International Journal of Revenue Management 3 (2009) 4, pp. 408-427
The current take-up of the multimedia messaging service (MMS) is far below that predicted when it was initially conceived. There are potentially a number of reasons, but most research has identified the high price. Factors such as asymmetric utility between sender and receiver, and uncertainty...
