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  • Search: subject:"MOA framework"
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Year of publication
Subject
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Consumer behaviour 3 Konsumentenverhalten 3 MOA framework 2 Advertising 1 Advertising avoidance 1 Advertising content 1 Advertising effects 1 Assertiveness & cooperativeness 1 B-to-B-Marketing 1 Betriebliche Wertschöpfung 1 Beziehungsmarketing 1 Bio-Lebensmittel 1 Biodegradable plastics 1 Business-to-business 1 Business-to-business marketing 1 Consumer attitudes 1 Customer engagement & partner engagement 1 Customer integration 1 Eating habit 1 Eco-friendly consumption 1 Ernährungsverhalten 1 Field service employees 1 Greenwashing 1 Inter-firm cooperation 1 Internet marketing 1 Kundenintegration 1 Kunststoff 1 Lieferantenmanagement 1 Motivation-Opportunity-Ability (MOA) framework 1 Online-Marketing 1 Organic food 1 Plastics 1 Relationship marketing 1 Service-sales ambidexterity 1 Supplier relationship management 1 Switching intentions 1 TV advertising 1 Unternehmenskooperation 1 Value creation 1 Verbrauchereinstellung 1
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Online availability
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Free 3 CC license 1
Type of publication
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Article 2 Book / Working Paper 1
Type of publication (narrower categories)
All
Article in journal 2 Aufsatz in Zeitschrift 2 Aufsatzsammlung 1 Graue Literatur 1 Hochschulschrift 1 Non-commercial literature 1
Language
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English 3
Author
All
Baek, Nayeon 1 Berkmann, Manuel 1 Lee, Hyemi 1 Marchand, André 1 Nguyen Phuong Mai 1 Reinartz, Werner J. 1 Vo, Nam D. 1
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Published in...
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Asia marketing journal 1 Foundations of Management : the journal of Warsaw University of Technology 1
Source
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
Cover Image
Understanding consumer perception and behavior toward biodegradable plastic products based on the MOA model
Baek, Nayeon; Lee, Hyemi - In: Asia marketing journal 26 (2025) 4, pp. 269-285
Persistent link: https://www.econbiz.de/10015399189
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Exploring organic food purchase behaviors of Gen Z : an application of TPB and MOA model in a transition country
Nguyen Phuong Mai; Vo, Nam D. - In: Foundations of Management : the journal of Warsaw … 15 (2023) 1, pp. 35-50
-opportunity-ability (MOA) framework to address the gap between purchase intention and behavior in the organic food market. Data from a self …
Persistent link: https://www.econbiz.de/10014507324
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Cover Image
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel - 2020
Persistent link: https://www.econbiz.de/10012298430
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