Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MOA framework"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
MOA framework
12
Beziehungsmarketing
6
Consumer behaviour
6
Konsumentenverhalten
6
Relationship marketing
6
Social Web
4
Social web
4
B-to-B-Marketing
3
Business-to-business marketing
3
Innovation
3
Betriebliche Wertschöpfung
2
Business model
2
Customer integration
2
Geschäftsmodell
2
Innovation management
2
Innovationsmanagement
2
Internet marketing
2
Knowledge transfer
2
Kundenintegration
2
Learning organization
2
Lernende Organisation
2
Lieferantenmanagement
2
Online-Marketing
2
Organisatorischer Wandel
2
Organizational change
2
Sales
2
Selling
2
Social media
2
Supplier relationship management
2
Value creation
2
Verkauf
2
Viral marketing
2
Virales Marketing
2
Wissenstransfer
2
Ability
1
Advertising
1
Advertising avoidance
1
Advertising content
1
Advertising effects
1
Assertiveness & cooperativeness
1
more ...
less ...
Online availability
All
Undetermined
9
Free
3
CC license
1
Type of publication
All
Article
14
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatzsammlung
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Language
All
English
15
Author
All
Terho, Harri
2
Alblas, Alex A.
1
Baek, Nayeon
1
Berkmann, Manuel
1
Bowen, Melanie
1
Böhm, Eva
1
Cardinali, Silvio
1
Cheng, T. C. E.
1
Choi, Byungchul
1
De Keyser, Arne
1
Eggert, Andreas
1
Gadomska-Lila, Katarzyna
1
Giovannetti, Marta
1
Guenzi, Paolo
1
Haas, Alexander
1
Hewett, Kelly
1
Huijben, Josephina C. C. M.
1
Hult, G. Tomas M.
1
Kang, Lele
1
Kim, Shinhye
1
Lai, Kee-hung
1
Lee, Hyemi
1
Lit, Fernando C.
1
Mantrala, Murali K.
1
Marchand, André
1
Nguyen Phuong Mai
1
Nijssen, E. J.
1
Nim, Nandini
1
O'Connor, Gina Colarelli
1
Pedada, Kiran
1
Pennington, W. Wesley
1
Raassens, Néomie
1
Ravichandran, T.
1
Reinartz, Werner J.
1
Rosario, Ana Babić
1
Rudawska, Aleksandra
1
Shih, Hung-pin
1
Sotgiu, Francesca
1
Tan, Chuan-Hoo
1
Turner, Tobin
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
AMS review : official publication of the Academy of Marketing Science
1
Asia marketing journal
1
Foundations of Management : the journal of Warsaw University of Technology
1
IEEE transactions on engineering management : EM
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of East European management studies : JEEMS
1
Journal of organizational computing and electronic commerce
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Small business economics : an entrepreneurship journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
11
-
15
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The ultimate co-creation : leveraging customer input in business model innovation
Kim, Shinhye
;
Bowen, Melanie
;
Wen, Xiaohan
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012162465
Saved in:
12
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
13
Understanding the antecedents and consequences of live chat use in electronic markets
Kang, Lele
;
Wang, Xiang
;
Tan, Chuan-Hoo
;
Zhao, J. Leon
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
2
,
pp. 117-139
Persistent link: https://www.econbiz.de/10011295554
Saved in:
14
Organizational networks and the process of corporate entrepreneurship : how the motivation, opportunity, and ability to act affect firm knowledge, learning, and innovation
Turner, Tobin
;
Pennington, W. Wesley
- In:
Small business economics : an entrepreneurship journal
45
(
2015
)
2
,
pp. 447-463
Persistent link: https://www.econbiz.de/10011382444
Saved in:
15
Informational and relational influences on electronic word of mouth : an empirical study of an online consumer discussion forum
Shih, Hung-pin
;
Lai, Kee-hung
;
Cheng, T. C. E.
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 137-165
Persistent link: https://www.econbiz.de/10009767382
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
