Search Results - subject:"MOBILE DEVICES"

A qualitative study to explore the drivers, perceived benefits, and barriers of mobile marketing adoption : the case of Mauritius

Sagan, Mariusz; Sannegadu, Rajesh; Pudaruth, Sameerchand; … - In: International journal of management and economics 60 (2024) 4, pp. 259-271

This qualitative study explored the factors affecting mobile marketing acceptance and adoption. Unlike existing studies that investigated the mobile marketing adoption factors from the end users' perspective, this study has explored the challenges, opportunities, and implications of the state of...

Persistent link: https://www.econbiz.de/10015334497

Digital engagement practices in mobile trading : the impact of color and swiping to trade on investor decisions

Grant, Stephanie M.; Hobson, Jessen L.; Sinha, Roshan K. - In: Management science : journal of the Institute for … 70 (2024) 3, pp. 2003-2022

Persistent link: https://www.econbiz.de/10014515176

The impact of accessibility of mobile devices on the intention to post online reviews

Han, Jeongsoo; Jun, Mina - In: European Journal of Management and Business Economics … 30 (2021) 3, pp. 386-398

Purpose - The purpose of this paper is to investigate how the characteristic of mobile devices, particularly high …

Persistent link: https://www.econbiz.de/10013193263

A cross-country study on intention to use mobile banking : does computer self-efficacy matter?

Malaquias, Rodrigo Fernandes; Malaquias, Fernanda … - In: Journal of global information management 29 (2021) 2, pp. 102-117

Persistent link: https://www.econbiz.de/10012508144

The impact of accessibility of mobile devices on the intention to post online reviews

Han, Jeongsoo; Jun, Mina - In: European journal of management and business economics : … 30 (2021) 3, pp. 386-398

Purpose - The purpose of this paper is to investigate how the characteristic of mobile devices, particularly high …

Persistent link: https://www.econbiz.de/10012872356

An analysis of differences in behaviors and practices of security-conscious users and regular users on mobile devices

Mujeye, Stephen - In: Information & Computer Security 31 (2023) 5, pp. 624-634

’ behaviors and practices on mobile devices. Design/methodology/approach A survey was used to investigate the differences in … behaviors and practices of security-conscious users (group A) and regular users (group B) on mobile devices. Each group will … that are more secure on mobile devices when compared with regular users. Research limitations/implications The results will …

Persistent link: https://www.econbiz.de/10014754749

A framework for data and device protection on mobile devices using logic encryption

Manjith, B. C.; Dhanalakshmi, R. - In: International journal of business information systems : … 43 (2023) 3, pp. 416-428

Persistent link: https://www.econbiz.de/10014312807

How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data

Kim, Su Jung; Lee, Mi Hyun; Hong, Juwon; Park, Sungho - In: International journal of advertising : the review of … 42 (2023) 4, pp. 713-739

Persistent link: https://www.econbiz.de/10014296406

Security compliance and work-issued mobile devices : out of sight, out of mind?

Marett, Kent; Xiao, Shan; Kim, Sumin - In: Information systems and e-business management : ISeB 21 (2023) 4, pp. 913-945

Persistent link: https://www.econbiz.de/10015080044

Live and digital engagement with the visual arts

Ateca-Amestoy, Victoria; Castiglione, Concetta - In: Journal of cultural economics 47 (2023) 4, pp. 643-692

Persistent link: https://www.econbiz.de/10014422533