В статье проведён анализ взаимосвязи многоуровневой модели товара (пять уровней по Ф. Котлеру) и модели процесса принятия решения потребителями (по Р. Блэкуэллу),...

The switching costs perceived by the residential consumer who has to choose between suppliers is a recent concept. Nevertheless, it has led to important methodological and empirical developments in economic literature over the past decade. The valuation of switching costs is still fragile due to...