Purpose The purpose of this paper is to examine multinational corporations’ (MNCs) response strategy in social media to effectively communicate their international CSR practices. Design/methodology/approach An experiment was conducted by adopting a case of an MNC’s globalized CSR campaign in...

Purpose This paper aims to explore the micro-political complexities of operating over institutional distance in a modern international enterprise. The focal sector of the study is the pharmaceutical industry, which, in its latest phase of global development, has engaged in “internal...

Purpose The purpose of this paper is to report on research on the strategies of inequality at the workplace level of multinational corporations within the context characterized by the weakening of traditional bargaining and representation structures. Through which specific strategies...

Purpose Multinational corporations (MNCs) that want to compete in markets worldwide should not underestimate the influences of religion on consumer demand. Almost one quarter of the world’s population is Muslim so it is important for MNCs to get into the Muslim mind set when operating in...

Purpose A multinational corporation (MNC) looking to locate within a cluster is mainly interested in gaining access to scarce and highly valuable tacit knowledge. The transfer of such resources first requires sharing a certain degree of architectural and component knowledge. The social,...

Purpose The purpose of this paper is to provide an initial exploration of how expatriate roles change over time, across different stages of MNC international expansion, and subsequently theorize on the dynamic nature of change in expatriate roles. Design/methodology/approach The authors used the...