Shibata, Tomoatsu; Shum, Kwok L. - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-11
Promotion of transnational strategies is inevitable for multinational companies, but a fundamental challenge is the resolution of the dilemma between cost reduction and local adaptation (responsiveness). This exploratory case study investigates this issue and motivates that a modular strategy...