Bustinza, Oscar F.; Vendrell-Herrero, Ferran; Davies, Philip - In: International Journal of Operations & Production Management 44 (2024) 13, pp. 127-156
/methodology/approach Machine learning algorithms are applied to test whether a successive process, from a basic to a more advanced offering … single service offering appears to be a superior strategy over providing multiple services. Originality/value The machine … learning approach is novel to the field and captures the key conditions for manufacturers to successfully servitise. Insight is …