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  • Search: subject:"Machine learning and artificial intelligence"
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Year of publication
Subject
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Artificial intelligence 2 Künstliche Intelligenz 2 Advanced analytics 1 Advertising 1 Agency theory 1 AstraZeneca 1 Automation-augmentation paradox 1 Betriebliche Wertschöpfung 1 Brand 1 Brand image 1 Consumer behaviour 1 Coping mechanisms 1 Corporate culture 1 Internet marketing 1 Konsumentenverhalten 1 Luxury goods 1 Luxusgüter 1 Machine learning and artificial intelligence 1 Machine learning and artificial intelligence (ML and AI) 1 Markenartikel 1 Markenimage 1 Marketing 1 Marketing management 1 Marketingmanagement 1 Objective hierarchy networks 1 Online-Marketing 1 Pharmaceutical 1 Pharmaceutical industry 1 Pharmaindustrie 1 Principal-agent problem 1 Prinzipal-Agent-Theorie 1 Social Web 1 Social web 1 Socio-technical 1 Technostress 1 Unternehmenskultur 1 Value creation 1 Viral marketing 1 Virales Marketing 1 Werbung 1
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Online availability
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Free 2 Undetermined 1
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 3
Author
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Bhattacharyya, Som Sekhar 1 Campbell, Colin L. 1 Krishnamoorthy, Bala 1 Kumar, Amit 1 Oc, Yusuf 1 Pitt, Leyland F. 1 Plangger, Kirk 1 Sands, Sean 1 Willigers, Bart 1
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Published in...
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International journal of organizational analysis 1 Journal of business analytics 1 Psychology & marketing 1
Source
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
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Machine learning and artificial intelligence-induced technostress in organizations : a study on automation-augmentation paradox with socio-technical systems as coping mechanisms
Kumar, Amit; Krishnamoorthy, Bala; Bhattacharyya, Som Sekhar - In: International journal of organizational analysis 32 (2024) 4, pp. 681-701
Persistent link: https://www.econbiz.de/10014581303
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How advanced analytics create (core) value : an example from a pharmaceutical company, AstraZeneca
Willigers, Bart - In: Journal of business analytics 3 (2020) 2, pp. 122-137
Persistent link: https://www.econbiz.de/10012383998
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