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  • Search: subject:"Macro–micro theory"
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Cocreation 1 Macro–micro theory 1 Market maven 1 Theory of planned behavior 1 Tourist loyalty 1 Travel incentives 1 Vaxication 1
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research-article 1
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English 1
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Abbas, Alhamzah F. 1 Abbasi, Amir Zaib 1 Hameed, Athar 1 Khwaja, Muddasar Ghani 1
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Consumer Behavior in Tourism and Hospitality 1
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Other ZBW resources 1
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Market mavenism, tourists’ co-creation experience, loyalty, vaxication intention: mediating role of travel incentives in the post-COVID-19 environment
Abbas, Alhamzah F.; Khwaja, Muddasar Ghani; Abbasi, … - In: Consumer Behavior in Tourism and Hospitality 18 (2023) 4, pp. 532-550
using the macro–micro theory to explore industry-level factors like market mavens and customer engagement, leading to a …
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