Tukel, Oya I.; Dixit, Ashutosh - In: Journal of Business & Industrial Marketing 28 (2013) 6, pp. 468-474
, the purpose of this paper is to show how a make‐to‐order manufacturing company in a supply chain can set customer …/implications – This study focuses on make‐to‐order manufacturing organizations and the three strategies suggested for business process … study constitutes an initial effort to develop a CLV model for make‐to‐order manufacturing organizations for improving plant …