Chan, S.L.; Ip, W.H. - In: Industrial Management & Data Systems 110 (2010) 7, pp. 971-992
Purpose – The paper aims to propose a novel strategic approach, named a Scorecard‐Markov model, combining an evaluation scorecard and a hidden Markov model (HMM) for new product idea screening (NPIS) decisions. Design/methodology/approach – A scorecard is constructed to evaluate new...