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Beziehungsmarketing
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Brand Management Attributes
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Brand image
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Brand management
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Branding
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Consumer behaviour
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Customer Characteristics
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Customer Satisfaction
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Customer satisfaction
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Kinoti, Mary Wanjiru
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DBA Africa management review
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Testing the moderating effect of customer characteristics on the relationship between brand
management
attributes
and customer satisfaction among university students in Kenya
Maore, Stephen
;
Munyoki, Justus M.
;
Kinoti, Mary Wanjiru
; …
- In:
DBA Africa management review
9
(
2019
)
3
,
pp. 68-79
Persistent link: https://www.econbiz.de/10012253787
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