Argues, using extensive historical evidence, for the need to manage the turbulent forces of organizational change to benefit from these apparently unpredictable events, rather than get swept away by them. Argues that the key to success is “Look outwards and add value”.

Discusses some of the features of small firms and emphasizes that business proprietors have a different approach to marketing than do marketing managers in large concerns. Examines some empirical evidence which showed about two‐thirds of small firms had a nonmarketing approach, almost a third...

Examines the relationship between organizational structure and market performance. Suggests that the complex nature of the new structures offers a challenge to the adaptability of management. Attempts to identify the key principles which govern how organizational structures shape market...