Molin, Jonas; Ahmadi, Zahra - In: Journal of Business & Industrial Marketing 39 (2024) 13, pp. 96-107
Purpose The purpose of this study is to develop and validate the business streamlining (BS) model proposed in 2017. Design/methodology/approach This study/paper develops and validates the qualitatively generated BS model, a conceptual model of service sourcing relationships, by testing it...