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B2B is not an island!
Gummesson, Evert
;
Polese, Francesco
- In:
Journal of Business & Industrial Marketing
24
(
2009
)
5/6
,
pp. 337-350
suppliers and customers. Both
many‐to‐many
marketing
as a broadening of relational approaches and the service dominant (S …
Persistent link: https://www.econbiz.de/10014842967
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