Illescas-Manzano, María D.; López, Noé Vicente; … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-20
ManyChat platform to increase the number of leads, comparing the chatbot with the previous strategy used by the company to … ManyChat platform by a company that markets online has a positive impact on the capturing of leads, as opposed to the results …
