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  • Search: subject:"Mark-usage policies"
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Year of publication
Subject
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Brand dilution 2 Brand management 2 College athletics 2 Mark-usage policies 2 Sports marketing 2 Top-tier college athletics 2 Athletes 1 Higher education institution 1 Hochschule 1 Markenführung 1 Sport 1 Sportler 1 Sportmarketing 1 Sports 1 Students 1 Studierende 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 research-article 1
Language
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English 2
Author
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Bass, Jordan R. 2 James, Jeffrey D. 2 Kellison, Timothy B. 2 Oja, Brent D. 2
Published in...
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International Journal of Sports Marketing and Sponsorship 1 International journal of sports marketing & sponsorship 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
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Brand management in top-tier college athletics: examining and explaining mark-usage policies
Kellison, Timothy B.; Bass, Jordan R.; Oja, Brent D.; … - In: International Journal of Sports Marketing and Sponsorship 17 (2016) 3, pp. 219-242
Purpose – The practice of an interscholastic athletic department reproducing the logo of a collegiate team for its own use is becoming increasingly visible. In response to this growth, many collegiate licensing departments have begun actively enforcing zero-tolerance policies that prohibit...
Persistent link: https://www.econbiz.de/10014811511
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Cover Image
Brand management in top-tier college athletics : examining and explaining mark-usage policies
Kellison, Timothy B.; Bass, Jordan R.; Oja, Brent D.; … - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 219-242
Persistent link: https://www.econbiz.de/10011607859
Saved in:
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