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Search: subject:"Marke"
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Markenführung
17,127
Brand management
17,119
Konsumentenverhalten
8,032
Consumer behaviour
8,031
Markenimage
7,377
Brand image
7,235
Markenartikel
5,796
Brand
5,749
B-to-B-Marketing
3,471
Business-to-business marketing
3,471
Relationship marketing
3,377
Beziehungsmarketing
3,376
Markenpolitik
2,219
Social Web
1,991
Social web
1,991
Marketingmanagement
1,843
Marketing management
1,821
Deutschland
1,796
Online-Marketing
1,786
Internet marketing
1,757
Germany
1,685
Lieferantenmanagement
1,684
Supplier relationship management
1,684
Handelsmarke
1,305
Markenrecht
1,296
Trademark law
1,254
Store brand
1,219
Werbewirkung
1,202
Advertising effects
1,190
Theory
1,164
Theorie
1,163
Marketing
1,126
USA
973
United States
950
Brand loyalty
925
Luxury goods
905
Luxusgüter
905
Einzelhandel
855
Markentreue
852
Retail trade
840
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8,406
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3,196
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72
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1,272
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909
Graue Literatur
854
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597
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Sammelwerk
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Author
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Burmann, Christoph
134
Esch, Franz-Rudolf
133
Baumgarth, Carsten
95
Melewar, T. C.
77
Meffert, Heribert
67
Huber, Frank
66
Keller, Kevin Lane
63
Bruhn, Manfred
58
Ahlert, Dieter
55
Kleinaltenkamp, Michael
51
Sattler, Henrik
51
Balmer, John M. T.
46
Tomczak, Torsten
46
Wiedmann, Klaus-Peter
45
Backhaus, Klaus
44
De Chernatony, Leslie
44
Bauer, Hans H.
43
Loureiro, Sandra Maria Correia
40
Völckner, Franziska
39
Bang, Nguyen
38
Merrilees, Bill
38
Phau, Ian
38
Foroudi, Pantea
34
Fournier, Susan
34
Ind, Nicholas
34
Romaniuk, Jenni
33
Schmidt, Holger J.
33
Uggla, Henrik
32
Christodoulides, George
30
Dawes, John
30
Kernstock, Joachim
30
Gupta, Suraksha
29
Strebinger, Andreas
29
Woodside, Arch G.
29
Guzman, Francisco
28
Ko, Eunju
28
Langner, Tobias
28
MacInnis, Deborah J.
28
Olbrich, Rainer
28
Cova, Bernard
27
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Springer Fachmedien Wiesbaden
158
Gesellschaft zur Erforschung des Markenwesens
28
Verlag Dr. Kovač
27
National Bureau of Economic Research
23
Haufe-Lexware GmbH & Co. KG
15
Information Resources Management Association
14
Springer Gabler <Firma>
14
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
De Gruyter Oldenbourg
8
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
8
Books on Demand GmbH <Norderstedt>
7
Edward Elgar Publishing
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
NetLibrary, Inc
7
Springer International Publishing
7
American Marketing Association
6
Europäische Kommission
6
Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle)
6
IGI Global
6
Campus Verlag
5
Deutschland / Patent- und Markenamt
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Helmut-Schmidt-Universität
5
Redline Verlag
5
Verlag Franz Vahlen
5
Weltorganisation für Geistiges Eigentum
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Deutschland
4
Europäische Union
4
Hochschule Offenburg
4
Springer-Verlag GmbH
4
Trendbüro <Hamburg>
4
UVK Verlagsgesellschaft mbH
4
Universität Mannheim
4
Daimler-Benz-Aktiengesellschaft
3
Deutschland <Bundesrepublik> / Patentamt
3
Institut für Handelsmanagement <Münster (Westf)>
3
Karlsruher Institut für Technologie
3
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Journal of business research : JBR
724
Industrial marketing management : the international journal for industrial and high-tech firms
652
The journal of brand management : an international journal
584
SpringerLink / Bücher
403
The journal of product & brand management
392
Journal of retailing and consumer services
322
The journal of business & industrial marketing
254
European journal of marketing : EJM
147
Psychology & marketing
141
Journal of business-to-business marketing
132
Marketing intelligence & planning
127
Journal of marketing
125
Journal of marketing management : MM
124
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Journal of strategic marketing
121
Asia Pacific journal of marketing and logistics
117
Springer eBook Collection
117
Journal of the Academy of Marketing Science
114
International journal of hospitality management
110
Journal of marketing communications
110
Research
103
The IUP journal of brand management : IJBRM
98
Innovatives Markenmanagement
94
Marketing letters : a journal of research in marketing
86
Journal of promotion management : innovations in planning and applied research
76
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
70
International journal of advertising : the review of marketing communications
69
Springer eBook Collection / Business and Economics
69
Journal of advertising research
68
Journal of fashion marketing and management
68
Journal of marketing research : JMR
68
International journal of internet marketing and advertising : IJIMA
67
International marketing review
66
Journal of international consumer marketing
66
Cogent business & management
65
Business horizons
64
Gabler Edition Wissenschaft
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
Tourism management : research, policies, practice
63
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Source
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ECONIS (ZBW)
23,157
USB Cologne (EcoSocSci)
893
USB Cologne (business full texts)
25
BASE
9
EconStor
6
RePEc
6
Showing
81
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date (oldest first)
81
Die bekannte
Marke
: eine interdisziplinäre Betrachtung des Bekanntheitsbegriffs im Sinne von § 14 Abs. 2 Nr. 3 MarkenG
Linke, Katharina
-
2021
-
1. Auflage
Persistent link: https://www.econbiz.de/10012439737
Saved in:
82
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
83
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
84
Fintech failure : examining B2B and B2C solutions for two-sided platform adoption
Kankanhalli, Shreya
;
Anderson, Stephen J.
;
Iacovone, …
-
2024
Persistent link: https://www.econbiz.de/10014505981
Saved in:
85
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
86
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
87
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
88
The value of "brand" in the Chinese stock market : the impact of brand attention on stock performance and the moderation role of investor sentiment
Liu, Shuqin
;
Ma, Diandian
;
Li, Xuerong
;
Li, Xiuting
; …
- In:
The journal of behavioral finance : a publication of …
25
(
2024
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10014513777
Saved in:
89
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Saved in:
90
Buyer-supplier relationship dynamics in buyers' bankruptcy survival
Mani, Sudha
;
Astvansh, Vivek
;
Antia, Kersi D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 127-144
Persistent link: https://www.econbiz.de/10014582921
Saved in:
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