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Brand management
44
Markenführung
44
Brand
19
Markenartikel
19
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
15
Markenimage
15
Social Web
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Social web
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Marketing theory
7
Marketingtheorie
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Customer integration
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Kundenintegration
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Place marketing
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Relationship marketing
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Standortmarketing
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Value creation
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Brand loyalty
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Branding
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City marketing
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Definition
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Markentreue
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Marketing
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Marketing management
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Marketingmanagement
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Stadtmarketing
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Theory
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branding
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place branding
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Advertising
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Business ethics
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Consumers
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Corporate Social Responsibility
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Avis, Mark
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Warnaby, Gary
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1
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Bardhi, Fleura
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Marketing theory
Journal of business research : JBR
791
The journal of brand management : an international journal
672
The journal of product & brand management
421
Journal of retailing and consumer services
387
SpringerLink / Bücher
360
Psychology & marketing
212
European journal of marketing : EJM
170
Asia Pacific journal of marketing and logistics
145
Journal of marketing research : JMR
139
Journal of marketing management : MM
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Journal of advertising research
134
Journal of marketing communications
134
Marketing intelligence & planning
133
International journal of hospitality management
132
Journal of marketing
128
Journal of strategic marketing
126
Tourism management : research, policies, practice
125
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of travel and tourism marketing
118
Journal of the Academy of Marketing Science
106
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Marketing letters : a journal of research in marketing
98
Innovatives Markenmanagement
95
Springer eBook Collection
95
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Research
90
International marketing review
89
The journal of consumer marketing
88
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
The Trademark reporter
85
Journal of promotion management : innovations in planning and applied research
82
Journal of global marketing
81
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
International journal of advertising : the review of marketing communications
78
Journal of retailing
78
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ECONIS (ZBW)
56
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1
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
2
World of origin : the contagious ingredient of monastic products
Paquier, Marie-Catherine
;
Morin-Delerm, Sophie
;
Pecot, …
- In:
Marketing theory
23
(
2023
)
3
,
pp. 385-409
Persistent link: https://www.econbiz.de/10014368291
Saved in:
3
Re-thinking brand extension theory : parents, siblings and off-spring or landlords and tenants?
Hede, Anne-Marie
;
Kerrigan, Finola
;
Thyne, Maree
- In:
Marketing theory
23
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10014293961
Saved in:
4
Experiential brand loyalty: towards an extended conceptualisation of consumer allegiance to brands
Obiegbu, Chinedu James
;
Larsen, Gretchen
;
Ellis, Nick
- In:
Marketing theory
20
(
2020
)
3
,
pp. 251-271
Persistent link: https://www.econbiz.de/10012271426
Saved in:
5
Sycomorphism in city branding : the case of Amazon HQ2
Sullivan, Katie R.
;
Rennstam, Jens
;
Bertilsson, Jon
- In:
Marketing theory
23
(
2023
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10014293946
Saved in:
6
Branding as a dynamic capability : strategic advantage from integrating meanings with identification
Brodie, Roderick J.
;
Benson-Rea, Maureen
;
Medlin, …
- In:
Marketing theory
17
(
2017
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011771406
Saved in:
7
Tickling tensions : gazing into the parallax gap of the multicultural imaginary
Ulver, Sofia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 391-413
Persistent link: https://www.econbiz.de/10012608028
Saved in:
8
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
Saved in:
9
How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra
;
Bardhi, Fleura
;
Luedicke, Marius K.
- In:
Marketing theory
20
(
2020
)
3
,
pp. 273-298
Persistent link: https://www.econbiz.de/10012271437
Saved in:
10
Seduced by "fakes" : producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
Hietanen, Joel
;
Murray, Jeff B.
;
Sihvonen, Antti
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10012201546
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