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~type_genre:"Article in journal"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Search: subject:"Markenartikel"
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Advertising effects
49
Consumer behaviour
49
Konsumentenverhalten
49
Werbewirkung
49
Brand image
47
Markenimage
47
Brand management
46
Markenführung
46
Advertising
29
Werbung
29
Brand
28
Markenartikel
28
Internet marketing
13
Online-Marketing
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9
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brand attitude
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advertising
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Celebrity-Werbung
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Dens, Nathalie
5
Pelsmacker, Patrick de
5
Smit, Edith G.
4
Bergkvist, Lars
3
Bernritter, Stefan F.
3
Ko, Eunju
3
Sung, Yongjun
3
Araujo, Theo
2
Avramova, Yana R.
2
Cauberghe, Verolien
2
Choi, Yung Kyun
2
Hudders, Liselot
2
Kim, Eunice
2
King, Karen Whitehill
2
Knoll, Johannes
2
Matthes, Jörg
2
Song, Ji Hee
2
Till, Brian
2
Verlegh, Peeter
2
Vliegenthart, Rens
2
Abdourazakou, Yann
1
Agante, Loise
1
Akaka, Melissa Archpru
1
Alden, Dana
1
Alexandris, Kostas
1
Baack, Daniel W.
1
Baek, Tae Hyun
1
Bang, Hae-kyong
1
Bhandari, Manu
1
Bidmon, Sonja
1
Biswas, Abhijit
1
Bondesson, Niklas
1
Boyland, Emma
1
Broadbent, Tim
1
Buijzen, Moniek
1
Cauberghe, Veroline
1
Chae, Heeju
1
Chang, Chun-Tuan
1
Chang, Dae Ryun
1
Chang, Hua
1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
765
The journal of brand management : an international journal
659
The journal of product & brand management
420
Journal of retailing and consumer services
387
Psychology & marketing
209
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
146
Journal of marketing management : MM
136
International journal of hospitality management
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Journal of marketing communications
124
Tourism management : research, policies, practice
124
Marketing intelligence & planning
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of travel and tourism marketing
116
Journal of marketing
115
Journal of advertising research
112
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of strategic marketing
100
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
84
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of promotion management : innovations in planning and applied research
78
International journal of internet marketing and advertising : IJIMA
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
International journal of advertising : the review of marketing communications
70
Sport marketing quarterly : preferred journal of the Sport Marketing Association
70
Journal of retailing
68
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ECONIS (ZBW)
85
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1
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
2
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
3
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
4
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
5
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
6
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
8
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
9
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
10
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
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