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~type_genre:"Article in journal"
~person:"De Chernatony, Leslie"
~subject:"Ireland"
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Ireland
Brand management
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Article in journal
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De Chernatony, Leslie
Wallace, Elaine
5
Brophy, Richard
3
O'Callaghan, Edmund
3
Buil, Isabel
2
Brewer, Audrey
1
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1
Dikčius, Vytautas
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Journal of business research : JBR
1
The journal of brand management : an international journal
1
The journal of services marketing
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The service industries journal
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ECONIS (ZBW)
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1
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
2
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
3
The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
Saved in:
4
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
Saved in:
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