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~type_genre:"Article in journal"
~person:"Phau, Ian"
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Consumer behaviour
33
Konsumentenverhalten
33
Brand management
30
Markenführung
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25
Markenimage
25
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21
Markenartikel
21
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Article in journal
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Phau, Ian
Melewar, T. C.
63
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
40
Bang, Nguyen
39
Romaniuk, Jenni
35
Diamantopoulos, Adamantios
32
Han, Heesup
32
Ko, Eunju
32
Keller, Kevin Lane
31
De Chernatony, Leslie
30
Sattler, Henrik
29
Esch, Franz-Rudolf
28
Gierl, Heribert
28
Balmer, John M. T.
27
Baumgarth, Carsten
27
Christodoulides, George
27
Gupta, Suraksha
27
Veloutsou, Cleopatra
27
Foroudi, Pantea
26
Guzman, Francisco
26
Vrontis, Demetris
25
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Dawes, John
23
Hollebeek, Linda D.
23
Khan, Imran
23
Rahman, Zillur
23
Roper, Stuart
23
Sung, Yongjun
23
Völckner, Franziska
23
Fetscherin, Marc
22
Kunkel, Thilo
22
Paul, Justin
22
Pelsmacker, Patrick de
22
Valette-Florence, Pierre
22
Wiedmann, Klaus-Peter
22
Burmann, Christoph
21
Herrmann, Andreas
21
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Journal of fashion marketing and management
6
Journal of business research : JBR
5
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
Journal of international consumer marketing
3
Journal of promotion management : JPM
3
Australasian marketing journal
2
Journal of retailing and consumer services
2
The journal of consumer marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of vacation marketing : an international journal
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Tourism review : the official journal of the AIEST
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
38
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
4
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
5
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
6
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
7
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
8
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
9
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
10
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
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