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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Cunha, Marcus"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Riding coattails : when co-branding helps versus hurts less-known brands
Cunha, Marcus
;
Forehand, Mark R.
;
Angle, Justin W.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1284-1300
Persistent link: https://www.econbiz.de/10010490116
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2
Asymmetries in the sequential learning of brand associations : implications for the early entrant advantage
Cunha, Marcus
;
Laran, Juliano
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 788-799
Persistent link: https://www.econbiz.de/10003807419
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