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~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
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Brand management
39
Markenführung
39
Brand image
35
Markenimage
35
Theorie
14
Theory
14
Deutschland
7
Germany
7
Bibliometrics
6
Bibliometrie
6
Consumer behaviour
6
HR marketing
6
Internet marketing
6
Konsumentenverhalten
6
Online-Marketing
6
Personalmarketing
6
Beziehungsmarketing
5
Relationship marketing
5
Brand architecture
4
Employee retention
4
International marketing
4
Internationales Marketing
4
Markenarchitektur
4
Marketing theory
4
Marketingtheorie
4
Mitarbeiterbindung
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Social Web
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Social web
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Brand equity
3
Credibility
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Glaubwürdigkeit
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Markenwert
3
Marketing management
3
Marketingmanagement
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Product differentiation
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Produktdifferenzierung
3
Sportmarketing
3
Sports marketing
3
Advertising effects
2
Austauschtheorie
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Arbeitspapier
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Graue Literatur
38
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German
49
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Burmann, Christoph
38
Blinda, Lars
5
Kanitz, Christopher
2
Maloney, Philip
2
Schade, Michael
2
Schallehn, Mike
2
Stolle, Wulf
2
Wenske, Verena
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Adomeit, Malte
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Becker, Christian
1
Boch, Sonja
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Bohmann, Tim
1
Dierks, Alexander
1
Dietert, Anna-Christina
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Dunker, Nina
1
Eilers, Daniela
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Heemann, Jochen
1
Hemmann, Frank
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Hierneis, Günter
1
Jacobs, Marco
1
Jentschke, Mirjam
1
Jost-Benz, Marc
1
Kiefel, Nicola
1
Kohtes, Robert
1
Kranz, Marcel
1
Krause, Juliane
1
Krol, David
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Krugmann, Dennis
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Kullmann, Mathias
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Kupka, Tina
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Müller, Kai
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Nikic-Cemas, Irena
1
Nitschke, Axel
1
Pannenbäcker, Verena
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Reuschel, Sven
1
Scheuermann, Mirjam
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Spickschen, Jan
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Universität Bremen / Lehrstuhl für Innovatives Markenmanagement
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Journal of business research : JBR
791
The journal of brand management : an international journal
672
The journal of product & brand management
421
Journal of retailing and consumer services
387
SpringerLink / Bücher
360
Psychology & marketing
212
European journal of marketing : EJM
170
Asia Pacific journal of marketing and logistics
145
Journal of marketing research : JMR
139
Journal of marketing management : MM
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Journal of advertising research
134
Journal of marketing communications
134
Marketing intelligence & planning
133
International journal of hospitality management
132
Journal of marketing
128
Journal of strategic marketing
126
Tourism management : research, policies, practice
125
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of travel and tourism marketing
118
Journal of the Academy of Marketing Science
106
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Marketing letters : a journal of research in marketing
98
Innovatives Markenmanagement
95
Springer eBook Collection
95
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Research
90
International marketing review
89
The journal of consumer marketing
88
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
The Trademark reporter
85
Journal of promotion management : innovations in planning and applied research
82
Journal of global marketing
81
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
International journal of advertising : the review of marketing communications
78
Journal of retailing
78
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ECONIS (ZBW)
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1
Markenauthentizität im Kontext von Corporate Social Responsibility
Burmann, Christoph
;
Adomeit, Malte
-
2018
Persistent link: https://www.econbiz.de/10011910870
Saved in:
2
Markenorientiertes HR-Management als Instrument der innengerichteten Markenführung
Burmann, Christoph
;
Krol, David
-
2018
Persistent link: https://www.econbiz.de/10011870303
Saved in:
3
Interne Markenbewertung
Burmann, Christoph
;
Nikic-Cemas, Irena
-
2017
Persistent link: https://www.econbiz.de/10011772448
Saved in:
4
Variantenvielfalt und Intramarkenimagekonfusion
Burmann, Christoph
;
Kohtes, Robert
-
2014
Persistent link: https://www.econbiz.de/10010480971
Saved in:
5
Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Wegener, Katrin
-
2013
Persistent link: https://www.econbiz.de/10009741908
Saved in:
6
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
Saved in:
7
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
8
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
9
Prozess der Markenarchitekturbildung in der pharmazeutischen Industrie
Burmann, Christoph
;
Kanitz, Christopher
-
2011
Persistent link: https://www.econbiz.de/10009665183
Saved in:
10
Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
;
Boch, Sonja
-
2010
Persistent link: https://www.econbiz.de/10009665191
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