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~isPartOf:"Marketing : ZFP ; journal of research and management"
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Consumer goods industry
Brand management
47
Markenführung
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Brand image
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Markenimage
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Markenartikel
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Brandstätter, Marion
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Marketing : ZFP ; journal of research and management
The journal of brand management : an international journal
7
Journal of advertising research
5
Akzente
3
Reihe: Marketing : MAR
3
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Case studies on MNCs in India
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Edition transcript
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of marketing
2
Marktorientiertes Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Trademarks, brands, and competitiveness
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Annual review of economics
1
Asia-Pacific journal of business administration
1
Bericht der GfK-Tagung : vom ...
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Brand management ; Vol. 1
1
Business-to-business brand management : theory, research and executive case study exercises
1
Darden Case
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Discussion paper / Centre for Economic Policy Research
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Erfolgreich mit den Großen des Managements
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
1
From knowledge management to strategic competence : assessing technological, market and organisational innovation
1
Führungsverantwortung - bewährte oder innovative Managementmethoden? : Tagungsband
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler Edition Wissenschaft / Marktorientiertes Management
1
Gabler-Edition Wissenschaft
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Galileo Business
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IMADI.net-Projektbericht
1
International journal of business excellence
1
International journal of intelligent enterprise
1
International journal of management and marketing research : IJMMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Success factors of private label extensions
Foscht, Thomas
;
Brandstätter, Marion
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
Saved in:
2
Wirkung von Limited Editions im FMCG-Bereich
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
4
,
pp. 234-254
Persistent link: https://www.econbiz.de/10003908000
Saved in:
3
Ursachen und Konsequenzen der Abhängigkeitsverhältnisse zwischen Markenartikelindustrie und Handel
Olbrich, Rainer
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 253-267
Persistent link: https://www.econbiz.de/10001655217
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