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~type_genre:"Case study"
~institution:"Goethe-Universität Frankfurt am Main"
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Goethe-Universität Frankfurt am Main
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Markeninszenierung in Japan : zur narrativen Konstruktion der Lifestyle-Marken "Muji" und "Uniqlo"
Rühle, Christiane
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2020
Persistent link: https://www.econbiz.de/10012129662
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