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~type_genre:"Case study"
~subject:"Markenarchitektur"
~person:"Esch, Thorsten"
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Rügenwalder Wurstfabrik, Carl Müller
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Esch, Thorsten
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Von der Wurst zur Marke : Aufbau der Dachmarke Rügenwalder Mühle
Rauffus, Christian
;
Röben, Godo
;
Esch, Thorsten
- In:
Best practice der Markenführung
,
(pp. 39-59)
.
2009
Persistent link: https://www.econbiz.de/10003770976
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