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Search: subject:"Markenartikel"
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Subject
All
Markenführung
16,732
Brand management
16,729
Markenimage
10,674
Brand image
10,470
Konsumentenverhalten
9,888
Consumer behaviour
9,880
Markenartikel
9,041
Brand
7,780
Beziehungsmarketing
3,006
Relationship marketing
3,004
Markenpolitik
2,207
Social Web
2,009
Social web
2,009
Deutschland
1,957
Online-Marketing
1,758
Internet marketing
1,733
Marketingmanagement
1,655
Germany
1,648
Marketing management
1,634
Werbewirkung
1,531
Advertising effects
1,510
Theorie
1,350
Theory
1,342
Marketing
1,112
Luxury goods
1,103
Luxusgüter
1,103
USA
1,093
United States
1,063
Werbung
1,051
Herkunftsbezeichnung
1,014
Designation of origin
1,011
Corporate reputation
975
Firmenimage
975
Advertising
945
Customer satisfaction
926
Kundenzufriedenheit
926
Brand loyalty
897
Tourismusmarketing
870
Tourism marketing
869
Markentreue
864
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Online availability
All
Undetermined
8,181
Free
3,119
Type of publication
All
Article
17,676
Book / Working Paper
8,000
Journal
60
Type of publication (narrower categories)
All
Article in journal
13,753
Aufsatz in Zeitschrift
13,753
Aufsatz im Buch
3,252
Book section
3,252
Hochschulschrift
1,209
Graue Literatur
1,000
Non-commercial literature
1,000
Thesis
821
Working Paper
684
Arbeitspapier
664
Case study
568
Fallstudie
568
Collection of articles of several authors
500
Sammelwerk
500
Aufsatzsammlung
337
Dissertation u.a. Prüfungsschriften
236
Reprint
146
Conference paper
141
Konferenzbeitrag
141
Konferenzschrift
118
Bibliografie enthalten
116
Bibliography included
116
Ratgeber
108
Guidebook
101
Lehrbuch
92
Textbook
78
Conference proceedings
68
Handbook
48
Handbuch
48
Collection of articles written by one author
46
Sammlung
46
Interview
31
Fallstudiensammlung
21
Systematic review
19
Übersichtsarbeit
19
Mehrbändiges Werk
15
Multi-volume publication
15
Festschrift
14
Glossar enthalten
14
Glossary included
14
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Language
All
English
19,841
German
4,882
Undetermined
896
French
90
Italian
25
Polish
23
Russian
16
Swedish
8
Dutch
6
Spanish
6
Finnish
2
Serbian
2
Arabic
1
Bulgarian
1
Valencian
1
Danish
1
Croatian
1
Hungarian
1
Kazakh
1
Multiple languages
1
Portuguese
1
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Author
All
Burmann, Christoph
154
Esch, Franz-Rudolf
151
Huber, Frank
93
Baumgarth, Carsten
91
Melewar, T. C.
78
Meffert, Heribert
76
Keller, Kevin Lane
74
Sattler, Henrik
73
Bruhn, Manfred
64
Bauer, Hans H.
61
De Chernatony, Leslie
57
Ahlert, Dieter
56
Tomczak, Torsten
51
Phau, Ian
49
Wiedmann, Klaus-Peter
49
Balmer, John M. T.
45
Völckner, Franziska
44
Bang, Nguyen
43
Loureiro, Sandra Maria Correia
42
Fournier, Susan
41
Merrilees, Bill
41
Romaniuk, Jenni
41
Herrmann, Andreas
39
Foroudi, Pantea
38
Ind, Nicholas
37
Strebinger, Andreas
37
Bronnenberg, Bart J.
35
Gierl, Heribert
35
Ko, Eunju
35
Schmidt, Holger J.
34
Dawes, John
33
Diamantopoulos, Adamantios
33
Uggla, Henrik
33
Aaker, David A.
32
Langner, Tobias
32
Kernstock, Joachim
31
MacInnis, Deborah J.
31
Gupta, Suraksha
30
Han, Heesup
30
Park, C. Whan
30
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Institution
All
Springer Fachmedien Wiesbaden
132
National Bureau of Economic Research
30
Gesellschaft zur Erforschung des Markenwesens
28
Verlag Dr. Kovač
21
Haufe-Lexware GmbH & Co. KG
15
Information Resources Management Association
14
Markenverband
13
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
IGI Global
9
Springer Gabler <Firma>
9
Books on Demand GmbH <Norderstedt>
7
NetLibrary, Inc
7
American Marketing Association
6
Campus Verlag
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Springer International Publishing
6
Verlag Franz Vahlen
6
Edward Elgar Publishing
5
Fachhochschule Reutlingen / European School of Business
5
Helmut-Schmidt-Universität
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Fördergesellschaft Marketing an der Universität Augsburg
4
Nomos Verlagsgesellschaft
4
Redline Verlag
4
Trendbüro <Hamburg>
4
United States Trademark Association
4
Universität Mannheim
4
Center of Market Oriented Product and Production Management
3
Chambre de commerce et d'industrie de Paris
3
Christian-Albrechts-Universität zu Kiel
3
Erasmus Research Institute of Management
3
European Society for Opinion and Marketing Research
3
Europäische Kommission / Gemeinsame Forschungsstelle
3
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Friedrich-Schiller-Universität Jena
3
Institut für Handelsmanagement <Münster (Westf)>
3
more ...
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Published in...
All
Journal of business research : JBR
771
The journal of brand management : an international journal
662
The journal of product & brand management
421
Journal of retailing and consumer services
387
SpringerLink / Bücher
360
Psychology & marketing
209
European journal of marketing : EJM
170
Asia Pacific journal of marketing and logistics
146
Journal of marketing research : JMR
139
Journal of marketing management : MM
136
International journal of hospitality management
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Journal of advertising research
129
Journal of marketing communications
125
Journal of marketing
124
Tourism management : research, policies, practice
124
Marketing intelligence & planning
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of strategic marketing
100
Journal of the Academy of Marketing Science
99
Marketing letters : a journal of research in marketing
98
Innovatives Markenmanagement
95
Springer eBook Collection
95
Journal of international consumer marketing
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Research
90
The journal of consumer marketing
88
International journal of advertising : the quarterly review of marketing communications
85
International marketing review
84
The Trademark reporter
82
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing
76
Marketing : ZFP ; journal of research and management
76
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Source
All
ECONIS (ZBW)
24,652
USB Cologne (EcoSocSci)
1,043
EconStor
23
BASE
5
OLC EcoSci
5
USB Cologne (business full texts)
4
ArchiDok
4
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Date (oldest first)
25601
Psychologie der Markenbildung
Wiswede, Günter
- In:
Markenartikel heute : Marke, Markt und Marketing
,
(pp. 133-158)
.
1978
Persistent link: https://www.econbiz.de/10003026610
Saved in:
25602
An introduction to the use of trademark, patent and intellectual property law in franchise agreements
Zeidman, Philip F.
- In:
The Trademark reporter
61
(
1971
)
5
,
pp. 339-348
Persistent link: https://www.econbiz.de/10003031569
Saved in:
25603
The image of technology
Zuckerman, Solly <Baron>
-
1967
Persistent link: https://www.econbiz.de/10003032622
Saved in:
25604
Konsumentens märkesval : en studie av köpbeteendet och det utveckling
Wickström, Bo
-
1965
Persistent link: https://www.econbiz.de/10003033191
Saved in:
25605
A composite heterogeneous model of brand choice and purchase timing behavior
Zufryden, Fred S.
- In:
Management science : journal of the Institute for …
24
(
1977
)
2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003033743
Saved in:
25606
Neues österreichisches Kartellgesetz und Markenartikelindustrie
Zikeli, Hans
- In:
Markenartikel : das Magazin für Markenführung
35
(
1973
)
8
,
pp. 391-394
Persistent link: https://www.econbiz.de/10003035872
Saved in:
25607
Grocery manufacturing in the United States
Marple, Gary A.
-
1968
Persistent link: https://www.econbiz.de/10003039465
Saved in:
25608
Understanding generic words
Zivin, Norman H.
- In:
The Trademark reporter
63
(
1973
)
3
,
pp. 173-196
Persistent link: https://www.econbiz.de/10003039935
Saved in:
25609
American trademarks abroad : the necessity for registering American trademarks in foreign countries
1919
Persistent link: https://www.econbiz.de/10003043126
Saved in:
25610
Änderungsvorschläge des Markenverbandes zum Entwurf eines Gesetzes gegen Wettbewerbsbeschränkungen
Lutz, Hans
-
1955
Persistent link: https://www.econbiz.de/10003045415
Saved in:
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