//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
101
Markenführung
101
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
35
Markenimage
35
Brand
24
Markenartikel
23
Social Web
20
Social web
20
Beziehungsmarketing
13
Internet marketing
13
Marketing management
13
Marketingmanagement
13
Online-Marketing
13
Relationship marketing
13
B-to-B-Marketing
11
Business-to-business marketing
11
Großbritannien
9
United Kingdom
9
Place marketing
8
Standortmarketing
8
brand orientation
7
Advertising effects
6
USA
6
United States
6
Werbewirkung
6
branding
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Customer satisfaction
5
KMU
5
Kundenintegration
5
Kundenzufriedenheit
5
Lieferantenmanagement
5
Luxury goods
5
Luxusgüter
5
SME
5
Supplier relationship management
5
more ...
less ...
Online availability
All
Undetermined
32
Type of publication
All
Article
110
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
112
Aufsatz in Zeitschrift
112
Conference paper
6
Konferenzbeitrag
6
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
more ...
less ...
Language
All
English
112
Author
All
Cova, Bernard
5
McDonagh, Pierre
3
Rowley, Jennifer
3
Baumgarth, Carsten
2
Brownlie, Douglas
2
Dall'Olmo Riley, Francesca
2
Hankinson, Graham
2
Hanna, Sonya
2
Harris, Lloyd C.
2
Hewer, Paul
2
Hutchinson, Karise
2
Jamal, Ahmad
2
Kerrigan, Finola
2
Mitchell, Richard
2
Preece, Chloe
2
Quinn, Barry
2
Skinner, Heather
2
Abratt, Russell
1
Al-Marri, Mohammed
1
Alpert, Frank
1
Anselmsson, Johan
1
Arnett, Dennis B.
1
Arnould, Eric J.
1
Arvidsson, Adam
1
Ashton, John K.
1
Athwal, Navdeep
1
Aulōnitēs, Geōrgios I.
1
Baeza, Julia
1
Barry, James
1
Baxter, Jessica
1
Belk, Russell W.
1
Beverland, Michael B.
1
Bian, Dong
1
Biggins, Rebecca
1
Boyer, Michel
1
Bravo, Rafael
1
Breitsohl, Jan Christian
1
Brown, Stephen
1
Buil, Isabel
1
Calderwood, Eric
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
692
Industrial marketing management : the international journal for industrial and high-tech firms
652
The journal of brand management : an international journal
566
The journal of product & brand management
386
SpringerLink / Bücher
373
Journal of retailing and consumer services
295
The journal of business & industrial marketing
254
European journal of marketing : EJM
141
Journal of business-to-business marketing
132
Marketing intelligence & planning
126
Psychology & marketing
126
Journal of strategic marketing
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Springer eBook Collection
116
Journal of marketing
114
Journal of marketing communications
112
Asia Pacific journal of marketing and logistics
110
Journal of the Academy of Marketing Science
105
International journal of hospitality management
103
The IUP journal of brand management : IJBRM
92
Research
90
Innovatives Markenmanagement
88
Marketing letters : a journal of research in marketing
78
Journal of promotion management : innovations in planning and applied research
76
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
International journal of advertising : the review of marketing communications
68
Journal of advertising research
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
International marketing review
65
Journal of fashion marketing and management
65
Springer eBook Collection / Business and Economics
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
Tourism management : research, policies, practice
63
Cogent business & management
62
Qualitative market research : an international journal
61
Business horizons
60
Journal of marketing research : JMR
60
more ...
less ...
Source
All
ECONIS (ZBW)
112
Showing
1
-
10
of
112
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
2
Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.
;
Aulōnitēs, Geōrgios I.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
Saved in:
3
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
4
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
5
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
6
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
7
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
8
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
9
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
10
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->