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~subject:"Brand image"
~person:"Diamantopoulos, Adamantios"
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Brand image
Markenimage
28
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
20
Markenführung
20
Brand
13
Designation of origin
13
Herkunftsbezeichnung
13
Markenartikel
13
International marketing
10
Internationales Marketing
10
Advertising effects
3
Consumer-brand identification
3
Global brands
3
Perceived brand globalness
3
Rules of origin
3
Ursprungsregeln
3
Werbewirkung
3
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Consumer-brand relationships
2
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Impact assessment
2
Perceived brand globalness/localness
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Wirkungsanalyse
2
global brands
2
local brands
2
Ad attitudes
1
Advertising
1
Arbeitskräfte
1
Arbeitsverhalten
1
Attitude towards the country
1
Austauschtheorie
1
BDM lottery
1
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15
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1
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Article
28
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28
Aufsatz in Zeitschrift
28
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English
28
Author
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Diamantopoulos, Adamantios
Burmann, Christoph
71
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Bang, Nguyen
25
Huber, Frank
24
Sattler, Henrik
24
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Romaniuk, Jenni
22
Bauer, Hans H.
21
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Baumgarth, Carsten
18
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Bruhn, Manfred
15
Gil Saura, Irene
15
Khan, Imran
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Veloutsou, Cleopatra
15
Völckner, Franziska
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
Paul, Justin
14
Sarkar, Juhi Gahlot
14
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Journal of business research : JBR
12
Journal of international marketing
6
International marketing review
2
British journal of management
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
The journal of product & brand management
1
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ECONIS (ZBW)
28
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
3
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
4
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
5
Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios
;
Davydova, Olga
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
Saved in:
6
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
7
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
8
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
9
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
10
"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
80
(
2017
),
pp. 218-227
Persistent link: https://www.econbiz.de/10011771503
Saved in:
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