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~subject:"Markentransfer"
~isPartOf:"Journal of business research : JBR"
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Search: subject:"Markenimage"
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Subject
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Markentransfer
Brand image
473
Markenimage
473
Consumer behaviour
354
Konsumentenverhalten
354
Brand management
337
Markenführung
337
Brand
187
Markenartikel
179
Beziehungsmarketing
100
Relationship marketing
100
Social Web
62
Social web
62
Internet marketing
50
Online-Marketing
50
Brand equity
45
Luxury goods
45
Luxusgüter
45
Advertising effects
44
Werbewirkung
44
Personality psychology
37
Persönlichkeitspsychologie
37
Marketing management
31
Marketingmanagement
31
Designation of origin
29
Herkunftsbezeichnung
29
Customer satisfaction
26
Kundenzufriedenheit
26
Advertising
22
Customer integration
21
Emotion
21
Kundenintegration
21
Werbung
21
Branding
20
Corporate reputation
20
Firmenimage
20
Viral marketing
20
Virales Marketing
20
Perception
19
Wahrnehmung
19
China
18
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8
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Article
17
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17
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17
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English
17
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Aguirre-Rodriguez, Alexandra
1
Alvarez, Cecilia M. O.
1
Bindroo, Vishal
1
Biraglia, Alessandro
1
Boronczyk, Felix
1
Bravo, Rafael
1
Breuer, Christoph
1
Bóveda-Lambie, Adriana
1
Chatterjee, Subimal
1
Dall'Olmo Riley, Francesca
1
Dawar, Niraj
1
Ding, Yi
1
Donthu, Naveen
1
Feng, Wenting
1
Gerrath, Maximilian H. E. E.
1
Geuens, Maggie
1
Goedertier, Frank
1
He, Hongwei
1
Heath, Timothy B.
1
Hultman, Magnus
1
Ke, Nianman
1
Kim, Jungkeun
1
Kim, Kyeongheui
1
Liu, Di
1
Liu, Martin J.
1
Luo, Jun
1
Majid, Kashef Abdul
1
Malshe, Ashwin Vinod
1
Martínez Salinas, Eva
1
Michel, Géraldine
1
Miniard, Paul W.
1
Mohammed, Shazad M.
1
Montoya, Detra Y.
1
Nieroda, Marzena
1
Oghazi, Pejvak
1
Opoku, Robert
1
Papadopoulou, Christina
1
Park, Jongwon
1
Park, Yunseul
1
Pillai, Rajani Ganesh
1
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Journal of business research : JBR
The journal of product & brand management
13
The journal of brand management : an international journal
11
Psychology & marketing
9
European journal of marketing : EJM
7
Journal of the Academy of Marketing Science
7
Brand management ; Vol. 3
6
Journal of marketing
5
The IUP journal of brand management : IJBRM
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
Research
4
The journal of consumer marketing
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Innovatives Markenmanagement
3
International journal of sports marketing & sponsorship
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
3
Vision : the journal of business perspective
3
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
Global business review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business economics : JBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of international marketing
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
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ECONIS (ZBW)
17
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1
Can dissimilarity in product category be an opportunity for cross-gender brand extension?
Yuen, Tsunwai Wesley
;
Nieroda, Marzena
;
He, Hongwei
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 348-357
Persistent link: https://www.econbiz.de/10012647876
Saved in:
2
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
3
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
4
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
5
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
6
The differentiated impact of perceived brand competence type of brand extension evaluation
Wang, Haizhong
;
Liu, Di
- In:
Journal of business research : JBR
117
(
2020
),
pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
Saved in:
7
Consumer acceptance of brand extensions : is parental fit preeminent?
Miniard, Paul W.
;
Alvarez, Cecilia M. O.
;
Mohammed, …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 335-345
Persistent link: https://www.econbiz.de/10012288610
Saved in:
8
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Yen, Dorothy A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
Saved in:
9
Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul
;
Russell, Cristel Antonia
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
Saved in:
10
Brand typicality and distant novel extension acceptance : how risk-reduction counters low category fit
Goedertier, Frank
;
Dawar, Niraj
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 157-165
Persistent link: https://www.econbiz.de/10010433154
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