//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenpolitik"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
2,306
Brand management
2,305
Markenimage
1,149
Brand image
1,140
Consumer behaviour
1,104
Konsumentenverhalten
1,104
Brand
863
Markenartikel
856
Beziehungsmarketing
358
Relationship marketing
358
Social Web
211
Social web
211
Online-Marketing
204
Internet marketing
203
Advertising effects
146
Werbewirkung
146
Marketingmanagement
143
Marketing management
142
Brand loyalty
117
Markentreue
109
Theorie
104
Theory
103
Customer satisfaction
99
Kundenzufriedenheit
99
Einzelhandel
95
Retail trade
94
Handelsmarke
89
India
89
Indien
89
Store brand
87
Werbung
87
Advertising
86
Luxury goods
86
Luxusgüter
86
Tourism marketing
81
Tourismusmarketing
81
Markenpolitik
79
Corporate reputation
67
Firmenimage
67
Marketing
67
more ...
less ...
Online availability
All
Free
Undetermined
6,957
Type of publication
All
Book / Working Paper
1,494
Article
860
Journal
8
Type of publication (narrower categories)
All
Article in journal
834
Aufsatz in Zeitschrift
834
Graue Literatur
253
Non-commercial literature
253
Working Paper
211
Arbeitspapier
203
Hochschulschrift
63
Thesis
44
Aufsatz im Buch
21
Book section
21
Conference paper
13
Konferenzbeitrag
13
Collection of articles of several authors
11
Sammelwerk
11
Aufsatzsammlung
9
Collection of articles written by one author
4
Sammlung
4
Case study
3
Fallstudie
3
Research Report
2
Amtliche Publikation
1
Bibliografie enthalten
1
Bibliography included
1
Forschungsbericht
1
Konferenzschrift
1
Master Thesis
1
Umfrage
1
more ...
less ...
Language
All
English
2,204
German
156
French
4
Polish
2
Italian
1
Spanish
1
Author
All
Burmann, Christoph
37
Konecnik Ruzzier, Maja
15
Rossolatos, George
11
Kucharska, Wioleta
10
Schroeder, Jonathan E.
10
Usman, Osly
10
Dawes, John
9
Hsu, Po-Hsuan
9
Aithal, P. S.
8
Rajagopal, Dr
8
Sousa, Bruno
8
Balmer, John M. T.
7
Crass, Dirk
7
Fournier, Susan
7
Nufer, Gerd
7
Rennhak, Carsten
7
Ruzzier, Mitja
7
Verhoef, Peter C.
7
Attri, Rekha
6
Baumgarth, Carsten
6
Borgerson, Janet L.
6
Bronnenberg, Bart J.
6
Desai, Deven R.
6
Dubé, Jean-Pierre
6
H. R., Ganesha
6
Inderst, Roman
6
Khamitov, Mansur
6
Mogaji, Emmanuel
6
Phau, Ian
6
Schmidt, Holger J.
6
Shimul, Anwar Sadat
6
Wansink, Brian
6
Wu, ZhiYan
6
Ahlert, Dieter
5
Blinda, Lars
5
Chintagunta, Pradeep K.
5
Czarnitzki, Dirk
5
Echeverri, Lina Maria
5
Goldschlag, Nathan
5
Gunasti, Kunter
5
more ...
less ...
Institution
All
National Bureau of Economic Research
14
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
7
Munich Business School
6
Fachhochschule Reutlingen / European School of Business
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
4
Deutsche Werbewissenschaftliche Gesellschaft
2
Erasmus Research Institute of Management
2
Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
2
Universität <Essen> / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing und Handel
2
Deloitte-Mittelstandsinstitut <Bamberg>
1
Deutschland <Bundesrepublik> / Umweltbundesamt
1
Ernst-Abbe-Hochschule Jena
1
European Research Center for Information Systems <Münster, Westfalen>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Hochschule <Wismar> / Fakultät für Wirtschaftswissenschaften
1
Institut für Versicherungswirtschaft <Wien>
1
Institute of Chartered Financial Analysts of India
1
International Institute for Environment and Development
1
Kassel University Press GmbH
1
Robert Schuman Centre for Advanced Studies
1
Universität <Frankfurt, Main> / Lehrstuhl für Betriebswirtschaftslehre insbesondere Marketing
1
Universität St. Gallen
1
Wirtschaftswissenschaftliches Zentrum <Basel>
1
Österreichische Werbewissenschaftliche Gesellschaft
1
more ...
less ...
Published in...
All
Cogent business & management
59
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
39
European research studies
27
Journal of Asian finance, economics and business : JAFEB
21
Journal of open innovation : technology, market, and complexity
21
Administrative Sciences : open access journal
20
Psychology & marketing
19
The journal of brand management : an international journal
19
Pakistan journal of commerce and social sciences
17
Marketing i menedžment innovacij : m&mi
14
NBER working paper series
14
The journal of product & brand management
14
Journal of business research : JBR
12
Future Business Journal
11
Global business and finance review
10
Journal of the Academy of Marketing Science
10
NBER Working Paper
10
Advancing insights on brand management
9
ERIM report series research in management
9
European research on management and business economics
9
International journal of consumer studies
9
Journal of global marketing
9
Enlightening tourism : ET ; a pathmaking journal
8
European journal of management and business economics : EJM&BE
8
Journal of business anthropology
8
Reutlinger Diskussionsbeiträge zu Marketing und Management
8
IIM Bangalore Research Paper
7
Management dynamics in the knowledge economy
7
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
7
South African journal of business management
7
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
7
The Lahore journal of business
7
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
7
Working paper series / Bradford University School of Management
7
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
6
Central European business review : CEBR
6
Journal of marketing
6
Journal of marketing and consumer behaviour in emerging markets
6
Schriften zu Marketing und Management
6
Baltic Journal of Economic Studies
5
more ...
less ...
Source
All
ECONIS (ZBW)
2,314
USB Cologne (business full texts)
29
EconStor
11
BASE
6
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
2,362
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
2
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
3
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
4
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
5
The value of "brand" in the Chinese stock market : the impact of brand attention on stock performance and the moderation role of investor sentiment
Liu, Shuqin
;
Ma, Diandian
;
Li, Xuerong
;
Li, Xiuting
; …
- In:
The journal of behavioral finance : a publication of …
25
(
2024
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10014513777
Saved in:
6
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Saved in:
7
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
8
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
9
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
10
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->