//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Werbewirkung"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Brand management
35
Markenführung
35
Consumer behaviour
32
Konsumentenverhalten
32
Brand image
24
Markenimage
24
Internet marketing
23
Online-Marketing
23
Social Web
23
Social web
23
Brand
16
Markenartikel
16
Beziehungsmarketing
12
Relationship marketing
12
Social media
12
Advertising effects
8
Viral marketing
6
Virales Marketing
6
Brand community
5
Personality psychology
4
Persönlichkeitspsychologie
4
Brand attitude
3
Brand equity
3
Confidence
3
Vertrauen
3
social media
3
Advertising
2
Betriebliche Wertschöpfung
2
Brand engagement
2
Brand trust
2
Brands
2
Customer integration
2
Digital marketing
2
Engagement
2
Facebook
2
Kundenintegration
2
Online brand community
2
Online retailing
2
Online-Handel
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Aldás-Manzano, Joaquín
1
Bang, Hye Jin
1
Bell, Raoul
1
Bermejo-Berros, Jesús
1
Beukeboom, Camiel J.
1
Buchner, Axel
1
Choi, Dongwon
1
Cruz, Ryan E.
1
Hayes, Jameson L.
1
Hofacker, Charles F.
1
Keib, Kate M.
1
Kerkhof, Peter
1
King, Karen Whitehill
1
Lee, Yen-I
1
Leonhardt, James M.
1
Martí-Parreño, José
1
Pagani, Margherita
1
Pezzuti, Todd
1
Pichierri, Marco
1
Pizzi, Gabriele
1
Racat, Margot
1
Ramirez, Artemio
1
Visentin, Marco
1
Vries, Metten de
1
Wojdynski, Bartosz W.
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
44
International journal of advertising : the review of marketing communications
38
Journal of marketing communications
30
The journal of product & brand management
27
International journal of advertising : the quarterly review of marketing communications
24
SpringerLink / Bücher
19
International journal of internet marketing and advertising : IJIMA
18
Journal of promotion management : innovations in planning and applied research
17
The journal of brand management : an international journal
16
Journal of retailing and consumer services
15
Psychology & marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Marketing letters : a journal of research in marketing
10
Journal of advertising research
9
Journal of promotion management : JPM
9
Marketing intelligence & planning
9
Asia Pacific journal of marketing and logistics
8
Springer eBook Collection / Business and Economics
8
International journal of hospitality management
7
International journal of sports marketing & sponsorship
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of the Academy of Marketing Science
6
European journal of marketing
5
Journal of current issues and research in advertising
5
Journal of global marketing
5
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Research
5
European journal of marketing : EJM
4
Global business review
4
Innovatives Markenmanagement
4
International journal of consumer studies
4
International journal of market research
4
Journal of global fashion marketing : JGfM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of media business studies
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Visentin, Marco
;
Pizzi, Gabriele
;
Pichierri, Marco
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011998011
Saved in:
2
Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita
;
Racat, Margot
;
Hofacker, Charles F.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
Saved in:
3
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
4
Positive effects of disruptive advertising on consumer preferences
Bell, Raoul
;
Buchner, Axel
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011844888
Saved in:
5
Second person pronouns enhance consumer involvement and brand attitude
Cruz, Ryan E.
;
Leonhardt, James M.
;
Pezzuti, Todd
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 104-116
Persistent link: https://www.econbiz.de/10011743784
Saved in:
6
Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
Saved in:
7
Brands, friends, & viral advertising : a social exchange perspective on the ad referral processes
Hayes, Jameson L.
;
King, Karen Whitehill
;
Ramirez, Artemio
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 31-45
Persistent link: https://www.econbiz.de/10011615959
Saved in:
8
Does a virtual like cause actual liking? : how following a brand's facebook updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->