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~subject:"Werbewirkung"
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Werbewirkung
Brand management
59
Markenführung
59
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40
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Brand image
36
Markenimage
36
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20
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20
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brand equity
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market orientation
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Ahmed, Pervaiz K.
1
Hanson, Nicole
1
Lim, Weng Marc
1
Mulye, Rajendra
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Rahman, Kaleel
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Saldanha, Natalya
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Sharpe, Stacey
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Journal of strategic marketing
Journal of business research : JBR
44
International journal of advertising : the review of marketing communications
38
Journal of marketing communications
30
The journal of product & brand management
27
International journal of advertising : the quarterly review of marketing communications
24
SpringerLink / Bücher
19
International journal of internet marketing and advertising : IJIMA
18
Journal of promotion management : innovations in planning and applied research
17
The journal of brand management : an international journal
16
Journal of retailing and consumer services
15
Psychology & marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Marketing letters : a journal of research in marketing
10
Journal of advertising research
9
Journal of promotion management : JPM
9
Marketing intelligence & planning
9
Asia Pacific journal of marketing and logistics
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Springer eBook Collection / Business and Economics
8
International journal of hospitality management
7
International journal of sports marketing & sponsorship
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of the Academy of Marketing Science
6
European journal of marketing
5
Journal of current issues and research in advertising
5
Journal of global marketing
5
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Research
5
European journal of marketing : EJM
4
Global business review
4
Innovatives Markenmanagement
4
International journal of consumer studies
4
International journal of market research
4
Journal of global fashion marketing : JGfM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of media business studies
4
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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1
Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K.
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
Saved in:
2
Can socially irresponsible firms benefit from corporate advertising?
Sharpe, Stacey
;
Hanson, Nicole
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 95-106
Persistent link: https://www.econbiz.de/10012202796
Saved in:
3
A strategic view of celebrity endorsements through the attachment lens
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 434-454
Persistent link: https://www.econbiz.de/10012313911
Saved in:
4
It is not about what you read, but how you read it : the effects of sequencing rational and emotional messages on corporate and product brand attitudes
Lim, Weng Marc
;
Teh, Pei-Lee
;
Ahmed, Pervaiz K.
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011903318
Saved in:
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