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~subject:"Werbewirkung"
~subject:"Retail trade"
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Werbewirkung
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6,577
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Gázquez-Abad, Juan Carlos
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8
Pelsmacker, Patrick de
8
Ko, Eunju
6
Srivastava, R. K.
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Vashisht, Devika
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Dekimpe, Marnik G.
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Yagüe Guillén, María Jésus
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Diallo, Mbaye Fall
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Journal of retailing and consumer services
68
Journal of business research : JBR
62
International journal of advertising : the review of marketing communications
38
The journal of product & brand management
32
SpringerLink / Bücher
31
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30
International journal of advertising : the quarterly review of marketing communications
24
The journal of brand management : an international journal
24
International journal of internet marketing and advertising : IJIMA
18
Journal of promotion management : innovations in planning and applied research
18
Journal of retailing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Psychology & marketing
12
Springer Proceedings in Business and Economics
11
Asia Pacific journal of marketing and logistics
10
Journal of promotion management : JPM
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
The international review of retail, distribution and consumer research
10
Journal of advertising research
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Springer eBook Collection / Business and Economics
9
European journal of operational research : EJOR
8
International journal of retail & distribution management
8
International journal of retail and distribution management
8
Transportation research / E : an international journal
8
International journal of hospitality management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
European journal of marketing : EJM
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International journal of sports marketing & sponsorship
6
Journal of global fashion marketing : JGfM
6
Journal of global marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of the Academy of Marketing Science
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Springer eBook Collection
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European journal of marketing
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ECONIS (ZBW)
914
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1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
3
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
4
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
5
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
6
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
7
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
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8
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
9
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
10
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
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