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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"An, Donghwy"
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An, Donghwy
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International journal of advertising : the review of marketing communications
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Grotesque imagery enhances the persuasiveness of luxury brand advertising
An, Donghwy
;
Lee, Chulsung
;
Kim, Janghyun
;
Youn, Nara
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 783-801
Persistent link: https://www.econbiz.de/10012260276
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