//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Erfolgsfaktor"
~subject:"Customer satisfaction"
~person:"Johnson, Lester W."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
Customer satisfaction
Brand management
13
Markenführung
13
Consumer behaviour
11
Konsumentenverhalten
11
Brand image
10
Markenimage
10
Brand
7
Markenartikel
7
Beziehungsmarketing
6
Relationship marketing
6
Kundenzufriedenheit
4
Advertising effects
3
Customer integration
3
Internet marketing
3
Kundenintegration
3
Online-Marketing
3
Werbewirkung
3
Brand loyalty
2
Brand trust
2
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer brand engagement
2
Dienstleistungssektor
2
Gesundheit
2
Health
2
Markentreue
2
Marketing management
2
Marketingmanagement
2
Service industry
2
Social Web
2
Social web
2
brand equity
2
brand health
2
brand management
2
Advertising
1
Advertising Spending
1
Ausgaben
1
Brand Equity
1
Brand Health
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Johnson, Lester W.
Huber, Frank
13
Baumgarth, Carsten
10
Völckner, Franziska
9
Han, Heesup
7
Khan, Imran
7
Loureiro, Sandra Maria Correia
6
Sattler, Henrik
6
Scheier, Christian
6
Schmidt, Holger J.
6
Steiner, Paul
6
Bauer, Hans H.
5
Bruhn, Manfred
5
Burmann, Christoph
5
Errichiello, Oliver Carlo
5
Fatma, Mobin
5
Rather, Raouf Ahmad
5
Regier, Stefanie
5
Zschiesche, Arnd
5
Anisimova, Tatiana
4
Casidy, Riza
4
Dwivedi, Abhishek
4
Haverila, Kai
4
Held, Dirk
4
Japutra, Arnold
4
Kilian, Karsten
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
McLaughlin, Caitlin
4
Meffert, Heribert
4
Rahman, Zillur
4
So, Kevin Kam Fung
4
Susanti, Vonny
4
Vogel, Johannes
4
Wirtz, Bernd W.
4
Wong, IpKin Anthony
4
Ahn, Jiseon
3
Bald, Thorsten
3
Bang, Nguyen
3
Brandtweiner, Roman
3
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Journal of marketing management : MM
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
2
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
3
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
4
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->