//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Bibliographie"
~type_genre:"Fallstudie"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Brand management
437
Markenführung
437
Deutschland
117
Germany
115
Markenpolitik
96
Markenimage
40
Corporate reputation
39
Firmenimage
39
Markenartikel
39
United States
37
USA
36
Brand image
35
Brand
33
Marketing management
32
Marketingmanagement
32
Marketing
26
Welt
25
World
25
Erfolgsfaktor
24
Success factor
23
Automotive industry
21
Kfz-Industrie
21
Strategisches Management
20
Beziehungsmarketing
19
Consumer behaviour
19
Internationales Marketing
19
Konsumentenverhalten
19
Theorie
19
Theory
19
Unternehmenskultur
19
Brand architecture
18
Internet marketing
18
Markenarchitektur
18
Online-Marketing
18
Großbritannien
17
HR marketing
17
International marketing
17
Personalmarketing
17
United Kingdom
17
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
15
Book / Working Paper
4
Type of publication (narrower categories)
All
Bibliographie
Fallstudie
Article in journal
1,971
Aufsatz in Zeitschrift
1,971
Aufsatz im Buch
141
Book section
141
Hochschulschrift
65
Thesis
50
Collection of articles of several authors
30
Sammelwerk
30
Graue Literatur
28
Non-commercial literature
28
Aufsatzsammlung
23
Case study
19
Conference paper
16
Konferenzbeitrag
16
Arbeitspapier
15
Working Paper
15
Guidebook
12
Ratgeber
12
Reprint
7
Handbook
6
Handbuch
6
Konferenzschrift
4
Lehrbuch
3
Textbook
3
Collection of articles written by one author
2
Conference proceedings
2
Sammlung
2
Bibliografie enthalten
1
Bibliography included
1
Festschrift
1
Interview
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
11
German
8
Author
All
Ahujy, Vandana
1
Armbrecht, Wolfgang
1
Baumgartner, Ekkehart
1
Bock, Andreas H.
1
Braekler, Michael
1
Bungay Stanier, Michael
1
Calloway, Joe
1
Canniford, Robin
1
Crepaz, Marc-Philipp
1
Das, Gurcharan
1
Fries, Andreas
1
Guercini, Simone
1
Ivens, Björn Sven
1
Jakubanecs, Alexander
1
John, Doris Rajakumari
1
Kammerlander, Nadine
1
Kienzle, Kerstin
1
Olsen, Lars Erling
1
Peretz, Adrian
1
Raich, Margit
1
Rauschnabel, Philipp A.
1
Spieth, Peter
1
Stockburger-Sauer, Nicola E.
1
Supphellen, Magne
1
Suresh, K.
1
Toma, Boris
1
Troye, Sigurd V.
1
Wecker, Florian
1
Wirtz, Bernd W.
1
Woodside, Arch G.
1
Wortmann, Ulrike
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
2
Best practice der Markenführung
1
Corporate brand and corporate reputation
1
Diversity in European marketing : text and cases
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Handbook of research on effective marketing in contemporary globalism
1
Harvard business review on emerging markets
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Marktorientierte Unternehmensführung
1
Redline / Wirtschaft
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
1
The IUP journal of brand management : IJBRM
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
2
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
3
Brand Community Management : Offline- versus Online-Instrumente und deren Erfolgswirkungen
Stockburger-Sauer, Nicola E.
;
Toma, Boris
;
Kienzle, Kerstin
- In:
Social Media und Brand Community Marketing : …
,
(pp. 89-114)
.
2013
Persistent link: https://www.econbiz.de/10009700360
Saved in:
4
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
5
"Telekom hilft" : Kundenservice im Social Web ist mehr als das neue Marketing
Bock, Andreas H.
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 253-262)
.
2012
Persistent link: https://www.econbiz.de/10009553520
Saved in:
6
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
7
Tradition : Bedeutung der Historie als Kundenbindungsinstrument
Spieth, Peter
- In:
Erfolgsfaktor Kundenzufriedenheit : Handbuch für …
,
(pp. 231-241)
.
2012
Persistent link: https://www.econbiz.de/10009697110
Saved in:
8
Brand Starbucks : regaining its lost soul
John, Doris Rajakumari
;
Suresh, K.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
1
,
pp. 50-62
Persistent link: https://www.econbiz.de/10009569488
Saved in:
9
Beziehungsmanagement als Instrument einer langfristigen Markenpositionierung
Fries, Andreas
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 61-75)
.
2011
Persistent link: https://www.econbiz.de/10008698900
Saved in:
10
How to manage consumer tribes
Canniford, Robin
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 591-606
Persistent link: https://www.econbiz.de/10009533075
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->