//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Bibliographie"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenpolitik"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenpolitik
14
Brand management
9
Markenführung
9
Markenartikel
6
Brand
4
Brand name products
3
Markenrecht
3
Marketing
3
Trademark law
3
Unternehmen
3
Advertising
2
Branding (Marketing)
2
Business names
2
Case studies
2
Führungsstil
2
Leadership style
2
Luxury goods
2
Luxusgüter
2
Strategic planning
2
Strategisches Management
2
United States
2
Affektive Bindung
1
Berlin
1
Betriebliche Wertschöpfung
1
Biography
1
Businesspeople
1
Competition
1
Consumers' preferences
1
Corporate image
1
Deutschland
1
Differenzierung
1
Einfluss
1
Entrepreneurship
1
Erfolgsfaktor
1
Fallbeispielsammlung
1
Fallstudiensammlung
1
Forecasting
1
Germany
1
Image
1
Kundenbindung
1
more ...
less ...
Type of publication
All
Book / Working Paper
17
Article
5
Type of publication (narrower categories)
All
Bibliographie
Mehrbändiges Werk
Article in journal
9,951
Aufsatz in Zeitschrift
9,951
Aufsatz im Buch
2,357
Book section
2,357
Hochschulschrift
752
Thesis
522
Graue Literatur
501
Non-commercial literature
501
Case study
453
Fallstudie
453
Collection of articles of several authors
415
Sammelwerk
415
Working Paper
310
Arbeitspapier
302
Aufsatzsammlung
300
Dissertation u.a. Prüfungsschriften
134
Conference paper
114
Konferenzbeitrag
114
Reprint
106
Ratgeber
100
Konferenzschrift
98
Guidebook
94
Lehrbuch
87
Textbook
75
Conference proceedings
56
Bibliografie enthalten
51
Bibliography included
51
Handbook
39
Handbuch
39
Interview
27
Fallstudiensammlung
16
Systematic review
14
Übersichtsarbeit
14
Collection of articles written by one author
13
Sammlung
13
Glossar enthalten
11
Glossary included
11
Multi-volume publication
10
more ...
less ...
Language
All
English
20
German
2
Author
All
De Chernatony, Leslie
3
Petty, Ross D.
3
Buil, Isabel
2
Merrilees, Bill
2
Bruhn, Manfred
1
Dall'Olmo Riley, Francesca
1
Downes, Samantha
1
Elliott, Richard
1
Field, Peter
1
Finskud, Lars
1
Guest, Duncan
1
Jevons, Colin
1
Kelly, Alan
1
LaBonte, David A.
1
Laidler-Kylander, Nathalie
1
Miller, Adan
1
Morley, Michael
1
Nadeau, Raymond A.
1
Poetis, Pantelis Christian
1
Pringle, Hamish
1
Quelch, John Anthony
1
Rees, Emma
1
Roberts, Kevin W. S.
1
Vinjamuri, David
1
Wallace, Elaine
1
Weiss, Alan
1
more ...
less ...
Institution
All
Berlin Partner GmbH
1
Partner für Berlin, Gesellschaft für Hauptstadt-Marketing
1
Published in...
All
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Critical perspectives on business and management
1
SAGE library in marketing
1
Source
All
USB Cologne (EcoSocSci)
12
ECONIS (ZBW)
10
Showing
1
-
10
of
22
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
2
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
3
Encyclopaedia of strategic brand management : value creation, sustainability and performance
Miller, Adan
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009680074
Saved in:
4
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
5
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
Saved in:
6
Brands and brand management
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003707190
Saved in:
7
Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003653610
Saved in:
8
Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
Saved in:
9
Berlin Wissenschaft 2015 : eine Marke und ihre Vermarktung
Poetis, Pantelis Christian
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002815260
Saved in:
10
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->