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USB Cologne (EcoSocSci)
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The new global brands : managing non-government organizations in the 21st century
Quelch, John Anthony
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Laidler-Kylander, Nathalie
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2006
Persistent link: https://www.econbiz.de/10004878854
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The elements of influence : introducing the Playmaker's Standard ; the new essential system for managing competition, reputation, brand, and buzz
Kelly, Alan
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2006
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1. print.
Persistent link: https://www.econbiz.de/10004881975
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