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~type_genre:"Collection of articles of several authors"
~isPartOf:"Research"
~isPartOf:"Journal of promotion management : JPM"
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Brand management
9
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5
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3
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Journal of promotion management : JPM
The journal of brand management : an international journal
22
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ECONIS (ZBW)
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Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
2
Werbegeschichte(n) : Markenkommunikation zwischen Tradition und Innovation
Heinemann, Sabine
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012042461
Saved in:
3
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
4
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
Saved in:
5
Events und Marke : Stand und Perspektiven der Eventforschung
Zanger, Cornelia
(
ed.
)
-
Wissenschaftliche Konferenz Eventforschung <9., 2017, …
-
2018
Persistent link: https://www.econbiz.de/10011894193
Saved in:
6
Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
Saved in:
7
Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621083
Saved in:
8
Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
9
Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
Saved in:
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