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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
SpringerLink / Bücher
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Antecedents and outcomes of employee-based brand equity
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Hamburger Schriften zur Marketingforschung
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Marketing intelligence & planning
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Brand management in emerging markets : theories and practice
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The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
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