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Chandrashekaran, Rajesh
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Consumers' utilization of reference prices: the moderating role of involvement
Chandrashekaran, Rajesh
- In:
Journal of Product & Brand Management
21
(
2012
)
1
,
pp. 53-60
perceived normal price, an external
market‐based
reference
price
, to adjust their internal standards, which in turn is used to …
Persistent link: https://www.econbiz.de/10014896282
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