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  • Search: subject:"Market Driving Approach and Strategic market planning capability"
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Year of publication
Subject
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Business start-up 1 Entrepreneurial Orientation 1 Entrepreneurship 1 Entrepreneurship approach 1 Firm performance 1 Learning Orientation 1 Learning organization 1 Lernende Organisation 1 Market Driving Approach and Strategic market planning capability 1 Marketing 1 Marketing management 1 Marketingmanagement 1 Unternehmenserfolg 1 Unternehmensgründung 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Nonsrimuang, Nanthaphat 1 Phokha, Ampasri 1
Published in...
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Journal of international business and economics : JIBE 1
Source
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ECONIS (ZBW) 1
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The effects of entrepreneurial orientation learning orientation, market driving approach and strategic market planning capability on firm performance
Phokha, Ampasri; Nonsrimuang, Nanthaphat - In: Journal of international business and economics : JIBE 13 (2013) 3, pp. 187-204
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